Looking for operational support you can rely on? maddatu keeps your business moving.

By Chantelle Venter 6+ Years Supporting Established Businesses | Read my story →

Your business needs more than another pair of hands. You need someone you can trust to take care of the operational work that keeps everything moving.

maddatu provides practical, dependable operational support for established small businesses. We handle the digital content, administration and day-to-day tasks that are easy to put off but need to get done, allowing you to focus fully on scaling your clinical or business impact.

Let's talk about what you need

What is currently waiting on your plate that you shouldn't have to manage?

You have a business to run. You shouldn't have to manage every detail. There is always something waiting:

An email sequence that needs setting up

A form that needs creating

A podcast episode that needs editing and publishing

A new client who needs onboarding

Content that needs uploading

A report that needs compiling

A list of small tasks that keeps growing

A website update

A course that needs publishing

None of these jobs are necessarily difficult. The problem is that they still take time, attention and follow-through.

That is where I come in

How can one trusted partner handle the work that keeps your business moving?

You do not need to work out which specialist to hire for every small job. You can bring the work to me, and I will take care of the practical execution using the tools and processes already in your business.

What specific operational tasks can maddatu take off your plate?

Email campaigns and sequence administration

Formatting supplied email copy, building newsletter templates, and setting up and testing pre-written automated marketing sequences.

Forms, quizzes and client-facing content

Creating functional contact, intake, or evaluation forms, setting up client quizzes, and configuring automated confirmation emails using built-in platform features.

Podcast and content publishing

Cleaning raw recordings, generating audiograms/graphics, drafting show notes from agreed templates, and publishing episodes to hosting platforms.

Event and summit administration

Creating event speaker submission forms, collecting and organizing bios/assets, generating event graphics, and publishing schedules.

Client onboarding administration

Distributing contracts via signing platforms, issuing initial onboarding invoices, configuring user platform access, and coordinating cohort logistics.

Data, document and content administration

Organizing digital folders, formatting documents, exporting/importing contact data, and executing clean manual platform-to-platform copy migrations.

General operational tasks requiring reliable follow-through

General operational tasks that need reliable follow-through

A broad variety of routine tasks that require continuous attention, practical follow-through, and reliable execution without micromanagement.

Course and digital content publishing

Formatting online lessons, uploading and organizing supplied modules, formatting lessons, and adding workbook assets, graphics, and checklists.

Website content and routine maintenance

Updating text copy, publishing new images or products, publishing media, performing plugin updates, and carrying out routine platform health checks.

These are examples, not a rigid menu. Your needs will change from month to month. Your support should be able to change with them.

How can you collaborate with maddatu to support your growth?

Whether you require predictable ongoing support or have a specific outcome to achieve, we have a structure to support you.

Ongoing Support

Reserve my time each month for the operational work your business needs. You can send tasks as they arise, and I keep track of the available capacity.

Foundation Up to 10 hours/month

R6,500 / $500 / £400 per month

For established businesses with a lighter but recurring flow of operational work.
Core Up to 20 hours/month

R12,000 / $950 / £750 per month

For businesses that regularly need varied support across content, administration and publishing.
Partner Up to 30 hours/month

R17,000 / $1,350 / £1,050 per month

For businesses where I am a regular part of the operational workflow and you need more consistent capacity.

Explore ongoing support

Projects

Have a defined piece of work that needs to be completed? I can scope it, quote it and take it through to completion.

Project Families Handled:

Course & Digital Content Publishing
Email Campaign & Sequence Production
Podcast Production & Publishing Support
Event & Summit Administration
Client Onboarding Administration
Website Content Projects & Migrations
Data, Document & Migration Administration

Project Pricing Starting From:

R4,500 / $400 / £325

Based on agreed scope and deliverables. I use internal time estimates to protect the project margin, but you are not required to manage the work by the hour.

Explore projects

Why do established service businesses choose maddatu?

You deserve operational support that understands small business dynamics, maintains continuity, and handles technical tasks without micromanagement.

You get continuity rather than a different person for every single task.

You do not have to explain your business from scratch every time.

I can work across the tools you already use in your business.

I follow your processes and keep track of what needs to happen next.

When something is unclear, I ask the right question and work out the next practical step.

You get someone who cares about getting the work finished, not simply ticking off a task list.

Comparing Your Support Alternatives

Feature / Operational Focus	Low-Cost General VA	Rigid Digital Agency	*maddatu* Support
Task Independence & Ownership	Requires step-by-step supervision	Limited to highly structured scope	Takes full responsibility and follow-through
Continuity & Business Familiarity	High turnover, frequent restarts	Different account managers month-to-month	Single trusted contact who understands your systems
Platform Adaptability	May struggle with multiple platforms	Forces you onto their preferred tools	Works across the systems you already use
Commercial Transparency	Commoditized hourly rates	Opaque premium packages	Prepaid monthly capacity or clear fixed project fees

Verified Proof From Our Clients

"I have been working with Chantelle since April 2023, and every day she amazes me with her abilities. We initially met because of my MemberVault account, but since then, she has done so much for my business... I just started using a new system to help with client documentation, appointments, and invoices, and Chantelle went away and came back and taught me to use it. She also set up all templates, etc., cannot recommend her enough."
— Ashley Costello, Established Client

"My experience working with maddatu was out of this world! I am not a tech person, and Chantelle made this process easy and fun. Words I would NEVER have used to describe it in the past. Chantelle exceeded my expectations with her guidance and knowledge. Collaboration has been super easy and stress-free! I would HIGHLY recommend you consider working with her, you will not be disappointed!"
— Jewel Veitch, Established Client

Frequently Asked Questions

Clear, direct answers about working together, support structures, and platform details.

Do I need to know exactly what I need before contacting you?

No. Tell me what you are trying to get done. We can work out whether it is best handled as ongoing support or a project.

Do you only work on websites?

No. Websites are one part of the work. I also support course publishing, email campaigns, content production, events, onboarding, administration, data and other operational tasks.

Do you only work with one platform?

No. I work with the tools that are already part of your business where practical.

Can I give you different types of tasks each month?

Yes. That is one of the main reasons ongoing support is structured around reserved capacity rather than a rigid list of tasks.

What happens if I use all my monthly support time?

I will let you know when you are approaching your limit. We can defer additional work, schedule it into the next period, or quote extra work separately.

Do unused hours roll over?

The default approach is that monthly capacity is for the current support period. A small rollover allowance can be agreed where appropriate, but unlimited accumulation is not part of the model.

Can I start with a project and move into ongoing support?

Yes. A project is often a useful way for us to work together before deciding whether ongoing support makes sense.

Do you offer website development?

My focus is on website content administration and routine maintenance rather than software development or custom coding.

Can you work with my existing processes?

Yes. In most cases I work within the systems and processes you already have rather than requiring you to rebuild everything.

Will you tell me if you think something could work better?

Yes. I will follow your instructions, but if I see a practical improvement worth considering, I will raise it with you. You remain responsible for the final business decision.

How do projects get priced?

Projects are priced according to the agreed scope and deliverables. I use internal time estimates to calculate the fee and protect the project margin.

Who is ongoing support best for?

It works best for established businesses with a recurring flow of operational work and a need for a reliable person who already understands their business.

Tell me what needs to get done.

You do not need to know exactly what service you need before you contact me. Tell me what is currently taking up your time, what keeps getting pushed down the list, or what you need help getting finished.

A few useful details to think about:

What do you need done?
What platform or tools are involved, if you know them?
Is this a one-off project or something that happens regularly?
When would you ideally like it completed?

If you are not sure, that is fine. Start with the problem and we can work from there.

Strategic Systems Architecture for the Established Practice